Built around what matters.
A fibre-first blend of prebiotics, probiotics and postbiotics, designed to make daily gut support simple.
FIBRE FIRST
The foundation of the formula.
Good Norms is built around soluble acacia prebiotic fibre.
Why? Because supporting your gut isn’t only about adding more bacteria. Prebiotic fibre helps feed the good bacteria already living in your gut, giving the microbiome something to work with every day.
That’s why fibre comes first in our formula, with probiotics and postbiotics added alongside it.
Fibre → your microbiome
Feeds the good bacteria already in your gut.
FIBRE FIRST
The foundation of the formula.
Good Norms is built around soluble acacia prebiotic fibre.
Why? Because supporting your gut isn’t only about adding more bacteria. Prebiotic fibre helps feed the good bacteria already living in your gut, giving the microbiome something to work with every day.
That’s why fibre comes first in our formula, with probiotics and postbiotics added alongside it.
Fibre → your microbiome
Feeds the good bacteria already in your gut.
What's in one 7g serve?
TOTAL SERVE
DIETARY FIBRE
LIVE PROBIOTICS
PROBIOTIC SPECIES
POSTBIOTIC CULTURES
THE FULL FORMULA
Every ingredient has a purpose
Acacia Fibre (FibreGum B)
Acacia Fibre (FibreGum B)
The foundation of Good Norms. Acacia gum is a soluble prebiotic fibre that is gradually fermented in the gut, helping feed beneficial bacteria including Bifidobacterium and Lactobacillus.
We chose it to support a balanced gut microbiome, everyday digestive function and digestive comfort, while providing the fibre base for the rest of the formula.
L. plantarum
L. plantarum
10 billion CFU per serve
Our highest-dose live probiotic culture. L. plantarum was selected to support gastrointestinal function and everyday digestive health as part of the wider Good Norms blend.
B. animalis subsp. lactis
B. animalis subsp. lactis
7 billion CFU per serve
A widely used probiotic species included to support digestive function and a balanced gut microbiome. It complements L. plantarum and L. casei to make up the three-species probiotic component of Good Norms.
L. casei
L. casei
3 billion CFU per serve
The third live culture in the blend. L. casei was selected to complement our other probiotics and support the balance of beneficial bacteria within the gut microbiome.
Fermented Aloe Vera (EpiHydrate™)
Fermented Aloe Vera (EpiHydrate™)
A fermentation-derived postbiotic ingredient
This isn't simply Aloe Vera powder.
EpiHydrate™ is made by fermenting Aloe Vera with Lactobacillus plantarum. That controlled fermentation creates stable compounds that are included to support digestive comfort, microbiome balance and the overall prebiotic + probiotic + postbiotic structure of Good Norms.
5-Strain Postbiotic Blend
5-Strain Postbiotic Blend
Five postbiotic cultures in one blend
Our second postbiotic component combines:
- Bifidobacterium animalis subsp. lactis
- Lacticaseibacillus rhamnosus
- Lactiplantibacillus plantarum
- Lacticaseibacillus paracasei
- Lactobacillus acidophilus
Unlike the live probiotics in Good Norms, these are included as postbiotic cultures. The blend was selected to complement the prebiotic fibre and live probiotics, adding another layer of microbiome-focused support to the formula.
Natural Blackberry Flavour
Natural Blackberry Flavour
For the part that makes you want to drink it again tomorrow.
Natural blackberry flavour gives Good Norms its refreshing berry taste.
Because a daily formula only makes sense if it's something you can realistically keep taking, taste was considered throughout development, not added as an afterthought.
Purple Sweet Potato Powder
Purple Sweet Potato Powder
Colour, naturally.
Purple sweet potato powder helps give Good Norms its distinctive purple-pink colour when mixed with water.
Monk Fruit Extract
Monk Fruit Extract
A little sweetness, without making it sickly sweet.
Monk fruit is used to lightly sweeten the blackberry flavour and balance the tartness from the fruit acids.
The goal was a refreshing everyday drink rather than something overly sweet.
Citric Acid + Malic Acid
Citric Acid + Malic Acid
For that slightly tart blackberry finish.
Citric and malic acid help balance the sweetness and create the light, slightly tart flavour profile we wanted from Good Norms.
Colloidal Anhydrous Silica
Colloidal Anhydrous Silica
Keeps the powder behaving like powder.
Fibre-rich and plant-based ingredients can naturally pick up moisture and clump. Used in a small amount to help the blend stay free-flowing, making it easier to scoop, mix and use consistently.
Manufactured in Australia
Good Norms is developed and manufactured with our specialist team in Queensland, Australia.
Every Batch Quality Checked
Good Norms is manufactured in a TGA-licensed cGMP facility with established quality and manufacturing procedures.
Ingredient & Allergen Review
The Good Norms formula has also undergone a product-specific allergen assessment using raw material specifications, supplier declarations and supporting documentation.
You should know exactly what's in it.
There’s enough vague language in gut health already.
So we’d rather be clear about what goes into Good Norms, why each ingredient is there, and how the formula has been put together.
No mystery blends.
No ingredients added just to make the label look impressive.
No hiding the less glamorous stuff.
Just a considered formula built around prebiotic fibre, probiotics and postbiotics, with every ingredient there for a reason.
You should know exactly what's in it.
There’s enough vague language in gut health already.
So we’d rather be clear about what goes into Good Norms, why each ingredient is there, and how the formula has been put together.
No mystery blends.
No ingredients added just to make the label look impressive.
No hiding the less glamorous stuff.
Just a considered formula built around prebiotic fibre, probiotics and postbiotics, with every ingredient there for a reason.
Try Good Norms for 30 days, risk free!
Try Good Norms for
30 days, risk free!